Insights

DNA Value Creation

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Value the DNA of Value Creation

In this paper, Dr. Philip Squire, CEO Consalia, Professor David Hennessey, and Michael Hurley, Director, Hewlett Packard, look at how the values of salespeople directly impact the ability to create value in the sales process.

Lessons From The Souq

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Lessons From The Souq

In this extract from his book: Selling Transformed, Dr. Philip Squire examines how techniques passed down the generations in ancient trading centers are still relevant today.